Reader-Focused Planning Strategies to Enhance Writing Impact
Writing proficiently with a clear reader-focus is a public measure of your leadership effectiveness. This program employs a unique strategic approach to writing more fluently as a business leader. Learn to apply a reader-focused mind-set for planning, drafting, refining and evaluating documents. Develop proficiency as an effective planner of writing strategies that address the needs of your readers, and that capture their attention and commitment.
Takeaways
- Analyse your readership to ensure that the content and tone are appropriate
- Spend more time planning and less time rewriting, for increased writing efficiency and reader impact
- Assess the effectiveness and impact of your emails, letters, briefings, reports and other business documents
- Gain a clear writing purpose and focus
- Organize your thoughts logically and comprehensively into relevant ideas and details
- Apply “fast writing” techniques to create a quick first draft
- Refine your wording to be more clear, concise, compelling, current and courteous
- Become a more powerful leader and communicator by applying effective strategic planning and writing tactics for enhanced writing speed and fluency
Course Content
- Components of an effective reader-focused message
- Achieving a reader-focused mind-set: understanding your readers and how they read, appealing to individual reader styles, writing for multiple reader styles
- Using strategic thinking to plan your writing: identifying your writer’s purpose, translating your message into a reader’s purpose
- Writing strategies and tactics: writing with impact to diverse readers, writing best practices, top tactics for creating powerful documents
- Overcoming writer’s block: mapping key ideas before you write, exploring patterns to determine your key components
- Fast writing the first draft: getting your ideas on paper freely
- Fine-tuning: applying the 5 C’s (clear, concise, consistent, cohesive, current), appealing to readers using the Gunning-Fog Index, energizing the message with language that calls the reader to action
Special Features
You will engage in hands-on exercises to sharpen your skills in planning, drafting and refining clear, concise messages for emails, letters, briefings and reports. You’ll receive constructive feedback and walk away with specific resources for crafting convincing written messages that engage diverse readers.
Audience
Executives and business professionals who want to write with greater power and impact to a diverse readership
“Power Writing for Business Leaders was an exceptionally interesting and effective course for me. The strategies and tactics that it provides really provide a solid foundation for stepping up your business communications and writings, making them more clear, targeted and compelling. This course was a pleasure to take and its benefits will stay with me for a long time.”
Allen
“This course was a terrific two days. Today I have already used some of the tips I learned. I also recommended the course to three colleagues, who I am certain you, will see in the future. Once again, thank you for keeping us going with speed, accuracy and humour.”
Judith
“I loved the instructor’s style: engaging, informative and very fun. She presented great content on how to organize ideas and avoid writer’s block.”
Stephanie A
Communication Coordinator
“You know you’ve attended a great course when it’s over too soon and you remain fully engaged 100% of the time!”
Jumoke
Rem Dee College
How to Apply
Fee: N120, 000 only
Included in program fee*:
- Tuition
- All program materials and supplies
- Completion certificate
- Class-day meals (breakfast, lunch and breaks)
Date: Jun 28 – 30, 2017
Time: 9am – 5pm
Enquiries on Venue and Resource persons:
Contact: braingro@yahoo.com
Call: 0803-403-4195, 0808-436-9290